76report

a2942c8f0a

October 6, 2025
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76report

October 6, 2025

Charlie Kirk, Tech Investor


Both the Nasdaq and the S&P 500 set new record highs today. Between AI-driven growth and potential rate cuts, investors are optimistic.


Markets have benefited from a lot of good news in recent weeks, producing excellent results for investors who put money to work just a few years ago when sentiment was quite different.


Charlie Kirk was one of those investors.

During Covid, I bought tripled leveraged triple Q… It was the easiest bet I’ve ever made in my life. You’re gonna bet against America? - Charlie Kirk

He may be gone, but Charlie has left us with an extraordinary collection of content that we can continue to enjoy and learn from. Like many people, we have been spending time in recent weeks catching up on gems we may have missed.


The vast majority of Charlie’s work related to politics, history and religion. But as we wrote last month in our tribute note (Remembering and Honoring Charlie Kirk), he had great insights into the economy and business which should not be overlooked.


Charlie revealed that he made the investment mentioned above in a podcast that we recently came across. He was referring specifically to the ProShares UltraPro QQQ (TQQQ).


TQQQ (aka “the triple Q’s”) is a leveraged ETF. This means it is an exchange-traded fund that uses financial derivatives and debt (like swaps, futures, or options) to amplify the daily returns of an underlying index.


If you own a triple leveraged ETF, you should expect on any given day to get about three times the performance (up or down) versus an unleveraged ETF that tracks the same index.


TQQQ is by far the largest leveraged ETF out there. It has more than $20 billion of assets under management.


TQQQ is managed to provide approximately three times the daily return of the Nasdaq-100 Index, a tech-heavy index that tracks 100 of the largest Nasdaq-listed stocks.


In the video below, Charlie explained why he made the investment at this moment of panic in the market.

Charlie got many things right in his extraordinarily productive life, including this one. We don’t know exactly when he bought, but if he bought TQQQ on March 31, 2020, it would have returned more than 800% if held through the end of September 2025.


That return is significantly higher than the return on QQQ, the widely held unleveraged ETF which directly tracks the performance of the Nasdaq-100 Index.


QQQ returned about 225% over the same time frame, while an investment in an S&P 500 ETF, such as SPY, returned about 180%.


TQQQ, QQQ, and SPY

(Total Return from 3/31/2020)


Leveraged ETFs like TQQQ are somewhat complicated. We have received inquiries from subscribers about them and have been considering writing about them for some time.


Like Charlie Kirk, we find these instruments not only interesting but potentially attractive under the right circumstances, especially in a period of steep market declines, as Charlie described.


They are without a doubt quite risky, but their immense upside potential merits serious attention from all investors.


In this report, we explain how leveraged ETFs work and examine their historical performance. We then offer our thoughts on when and how investors may want to consider using them (and which ones).

Amplified returns


Leveraged ETFs like TQQQ use derivatives and swaps to magnify the daily moves of an index. The key word is daily. The funds reset their exposure every trading session.


If the Nasdaq-100 rises 1% in a day, TQQQ should rise about 3%. But if it falls 1%, TQQQ should fall about 3%.


This does not mean—and this is important to emphasize—that over longer periods of time the performance should reflect the same 3 to 1 leverage ratio.


Long-term performance (and even short-term performance) of a double or triple leveraged ETF can be much better or worse than 2 times or 3 times.


Understanding the risks


Leverage, as always, can be dangerous.


In the case of a triple leveraged ETF like TQQQ, if the index were to fall more than 33% in a single day (an extremely unlikely but theoretically possible event), the entire investment could be wiped out… permanently.


The key risk is known as volatility decay, which refers to the way volatility undermines performance for these leveraged instruments.


The effect is almost like how driving your car at fluctuating speeds hurts your gas mileage even if you maintain the same average speed.


Leveraged ETFs work best in low volatility scenarios. In a steadily rising market, the value of the fund goes up. The fund managers, using derivatives, effectively take on more debt every day to buy more index exposure.


If markets continue to rise, this strategy works quite well. The more the fund goes up, the more collateral the fund has to buy more of the index, the more it goes up, etc.


In falling and/or choppy markets, where the underlying index sees sharp declines, the reverse happens. The capital base gets eroded as the fund managers effectively have to sell down their exposure every day to maintain the fund’s leverage ratio.


So the path that the index follows matters a great deal to the performance of the leveraged ETF.


Even if the index doubles over a course of a year, the total return on the leveraged ETF will likely be good but could vary considerably based on how volatile the journey was.


A steadily rising path is the best case scenario, while an extremely choppy path is the worst case scenario, even if the index lands at the same place.


Understanding the upside


High volatility can erode the returns of leveraged ETFs—and lead to longer term outcomes that are worse than the two or three times daily performance results that are targeted.


On the other hand, low or moderate volatility can help a leveraged ETF generate phenomenally high returns. The reason this happens is compounding.


A steadily rising market that is not subjected to sharp declines allows the investment to continue to grow more and more every day.


As history has shown, under the right conditions, the results can be truly astronomical!


Historical performance


Perhaps the best way to understand how leveraged ETFs behave is to see them in action. Below, we look at three ETFs linked to the Nasdaq-100 and compare how they performed over different time frames.


The ETFs we have chosen include the one Charlie bought, TQQQ, as well as ProShares Ultra QQQ (QLD) and Invesco QQQ Trust (QQQ).


QLD is very similar to TQQQ, but instead of offering triple leverage, it offers double leverage to the Nasdaq-100.


QQQ is the widely held (nearly $400 billion in assets) unleveraged ETF that tracks the Nasdaq-100. An investment in QQQ is essentially an investment in the index itself.


So let’s examine and explain how these three ETFs, all of which are connected to the same underlying index, performed in the past.


In the charts below, TQQQ (3X) is green, QLD (2X) is gold, and QQQ (1X) is purple.

TQQQ, QLD, and QQQ

(Total Return - 1 Year)

1 Year Performance - When we look at how the three ETFs have performed over the past year, we see a great example of volatility decay hurting the returns of leveraged ETFs.


The Nasdaq-100 performed well over the past year, and QQQ rose over 20%. TQQQ gained around 40% (which is about two times the performance, as opposed to three) and QLD gained slightly less than that.


The reason is that in April 2025 the stock market suffered a sharp drawdown. This damaged the returns of the leveraged instruments.


It is worth highlighting that QLD (2x) did nearly as well as TQQQ (3x). Why? Because the April volatility had a less damaging effect on its returns.


TQQQ, QLD, and QQQ

(Total Return - 3 Years)

3 Year Performance - Now when we look at the 3 year numbers, we see returns that correspond more closely to the leverage ratios.


QQQ rose approximately 125%, QLD rose approximately 250%, and TQQQ rose approximately 400%.


The way we would interpret this outcome is that the Nasdaq-100 rose relatively steadily during the first phase of the time frame (until early 2025). This led to very strong initial performance by the leveraged ETFs.


This strong relative performance was relinquished after volatility spiked around April 2025. The net result happened to be total returns that roughly approximate the different leverage ratios—but this is actually more coincidence than anything!


TQQQ, QLD, and QQQ

(Total Return - 5 Years)

5 Year Performance - Now we get to see how the three different ETFs performed in the context of a time frame that involved two market setbacks.


In addition to the April 2025 sell-off after Liberation Day, we had the 2022 market decline that was caused by rapid interest rate hikes as inflation surged.


The 5 Year chart looks a lot like the 1 Year chart, in terms of relative performance.


The unleveraged ETF did well, up about 125%. TQQQ was up about 250% (so twice the return, rather than three times). QLD was up about 220%, only slightly lagging TQQQ.


Once again, the volatility that markets encountered damaged the relative returns of the leveraged ETFs, with the most severe impact on the most leveraged instrument, TQQQ.


To be clear, TQQQ and QLD performed well in an absolute sense, but did not outperform by 3 times or 2 times respectively.


TQQQ, QLD, and QQQ

(Total Return - 10 Years)

10 Year Performance - Now we are starting to capture a very favorable time frame for the leveraged ETFs.


Although the March 2020 Covid sell-off (Charlie’s entry point) was a big setback, from late 2015 through early 2020, the Nasdaq-100, for the most part, displayed that steadily rising pattern in which leveraged ETFs work best.


The end result is that the leveraged ETFs generated returns that were much better than 2 times or 3 times the unleveraged ETF.


While QQQ returned roughly 500%, QLD returned some 1,500% (about 3 times better) and TQQQ returned 2,700% (more than 5 times better)!


While the risks associated with leveraged ETFs may be discouraging, when you see a chart like this, you may develop a better appreciation of why people may be inclined to assume such risks.


Leveraged ETFs can offer a path to extremely good long-term outcomes… under the right circumstances.


TQQQ, QLD, and QQQ

(Total Return - 15 Years)

15 Year Performance - Finally, we see how these instruments performed over an even longer time frame, which almost extends back to the initial launch of TQQQ in 2010.


By stretching back another five years—and thereby including another time frame with no major market crises—leveraged ETF relative performance looks even better.


In rough terms, while QQQ delivered a more than respectable 1,300% return, QLD delivered a 6,500% return (about 5 times), and TQQQ delivered a 19,000% return (about 15 times)!


When it works… it works


As we have reviewed commentary about leveraged ETFs online and in the media, they are consistently characterized as financial instruments that are best suited for traders looking to make concentrated bets on short-term market movements.


The main criticism—and it’s a fair one—is the risk of volatility decay, as discussed above. The longer you hold a leveraged ETF, the greater the chance of running into a market crisis.


There is some irony to this perspective, however. Leveraged ETFs have ranked among the best performing long-term investments in the history of markets!


Who would take a time machine back to 2010 and advise their younger self to avoid TQQQ because it is too risky? A $1,000 investment 15 years ago would have grown to almost $200,000.


For many investors, the volatility and potential for extreme losses are too high. This is completely understandable.


But risk, as we have consistently emphasized in all of our commentary, cuts both ways.


The opportunity cost of missing an exceptional investment can far exceed the worst case scenario associated with any investment in a stock, a fund or even a crypto asset (i.e., 100% permanent loss).


The Nasdaq-100 is hovering around all-time highs at the moment. While we have a generally positive long-term outlook for stocks and even tech stocks, we are hardly in circumstances similar to March 2020, when investors were panic selling and Charlie bought.


One might rationally take from this that these are not compelling circumstances to buy leveraged ETFs on any stock indices, given the severe negative impact that a sharp market sell-off, even a temporary one, could have on performance.


Have we seen the last sharp market correction of our lives? Probably not.


For investors who are hesitant to assume this risk when market sentiment is so strong, this discussion may not be immediately relevant. But that’s okay.


Investors should always have tools and strategies in mind so they are prepared when markets do shift into negative territory, as they inevitably will.


Managing risk


The key to risk management is not avoiding risk altogether, but taking calculated risks with a full understanding of the potential for negative consequences.


An investor is able to limit the potential damage of any bad investment through position sizing.


If a particular investment is attractive but risky, either in the sense of having high volatility or elevated potential for failure, a prudent person can still make the investment. Just invest a smaller amount.


Many people would recommend avoiding leveraged ETFs altogether. Our view is that they can be used judiciously by long-term investors who want exposure to the vast upside potential they have to offer if markets evolve in a favorable way.


Leveraged ETFs are best viewed as complements to a portfolio, rather than core elements.


If one chooses to buy a leveraged ETF at some point, one might consider an investment that is sized comparably to how much capital one might put into an individual stock.


These ETFs are similar to shares of stock in a particular company in that long-term downside risk potential is higher than an investment in a diversified index like the Nasdaq or S&P 500.


TQQQ versus QLD


For investors intrigued by leveraged ETFs, one important takeaway from the historical analysis is how relatively well QLD (the double leveraged instrument) fared versus TQQQ (the triple leveraged instrument) in different scenarios.


QLD strikes us an interesting middle ground for long-term investors. It is less susceptible to volatility decay in the event of severe market stress.


We saw QLD’s relative resilience in the 1 and 5 year performance charts—time frames in which markets experienced sharp declines along the way but underlying index performance was ultimately strong. QLD performed nearly as well as TQQQ in these stretches.


At the same time, QLD did provide exceptional returns—perhaps not quite as high as TQQQ but far higher than QQQ—across the longer time frames.


As a relatively lower risk investment versus TQQQ, an investor could potentially commit more capital to QLD than he or she might be willing to commit to TQQQ.


What Charlie taught us


Charlie Kirk lived a courageous life. He had a high risk tolerance for investing as well, guided by his conviction in the long-term success of the United States.


When Charlie made the investment, he was in his twenties. As he explained on the podcast, he was very rationally taking a long-term perspective and investing with a long time horizon.


His life was cut short, but his young wife and children will benefit from the secure economic foundation he built for them through both his hard work and intelligent approach to his savings.

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